PART A- ADVANTAGES
Sheraton is usually Starwood's 'flagship' brand, providing luxury hotel and holiday resort accommodation. The origins of Sheraton date back to 1937 when the company's founders, Ernest Henderson and Robert Moore, attained their first hotel in Springfield, Massachusetts. Sheraton is usually Part of Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Around the world, Inc. is one of the leading motel and leisure companies on the globe with 1, 169 houses in practically 100 countries and 171, 000 staff at its possessed and handled properties. Starwood is a totally integrated owner, operator and franchisor of hotels, resorts and houses with the pursuing internationally well known brands: St Regis®, The luxurious Collection®, W®, Westin®, Votre Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The corporation boasts one of many industry's leading loyalty courses, Starwood Desired Guest (SPG), allowing people to earn and receive points for room keeps, room upgrades and plane tickets, with no power outage dates. Starwood also has Starwood Getaway Ownership, Incorporation., a top provider of world-class getaway experiences through villa-style resorts and happy access to Starwood brands. See (Appendix I) for Starwood's Lifestyle Hospitality Brands.
Marriott International, Inc. is a global hotel sequence dedicated to working and franchising hotels and also other lodging establishments. The Marriott family's 1st endeavor was a small underlying beer stand on the streets of Buenos aires, DC in 1927. Marriott's first resort was the Crucial Bridge Marriott close to the POWER area which is constantly out of date due to its popular for guests because of its continue to enviable area. From there Marriott has grown to become the leading hotelier that we understand today. On October eight, 1993, Marriott International was established as a spinoff of the Sponsor Marriott Corporation and overtook the part of taking care of and franchising hotels. The headquarters, even now in close proximity to the original site in Bethesda, MD, now runs 16 brands worldwide. The flagship Marriott brand is definitely their Marriott full-service hotels and areas. There are over 500 places worldwide and in addition they pride themselves on their Marriott name and quality. Almost all their business is still in the United States. Marriott's profile includes 3, 420 places to stay properties in 68 countries consisting of a total 595, 461 rooms as of year-end 2009. The corporation functions about 1, 000 of its lodging facilities and obtains the majority of its income through renting agreements and management service fees from their home owners. Marriott Intercontinental, Inc. properties are operated or franchised under a broad array of Marriott brands. See (Appendix II) for Marriott Hotel Brands.
For more than 70 years Sheraton has enjoyed a brief history as lively and enthusiastic as the travelers we welcome. The world has changed, yet one thing hasn't - travel is about bringing people together.
1937 - The origins of Sheraton may date back to 1937 if the company's creators, Ernest Henderson and Robert Moore, acquired their initially hotel in Springfield, Ma. Within couple of years, they acquired three accommodations in Boston and rapidly expanded all their holdings to incorporate properties from Maine to Florida. 1947 - Sheraton Company of America becomes the first resort chain to get listed on the Nyse. 1949 - With all the purchase of two Canadian lodge chains Sheraton expands internationally and expands rapidly around the world. 1958 - The organization launches " Reservatron, " the industry's first automated electronic bookings system. 1961 - The initial Sheraton at the center East debuts with the beginning of the Tel Aviv Sheraton in Israel. 1963 - The Macuto Sheraton Hotel unwraps in Venezuela, becoming the first Sheraton hotel in Latin America. 1965 - Sheraton opens opportunities to their 100th hotel -- The Sheraton Boston. 1970 - The company may be the first hotel chain having a toll-free 800-number...